9/10/2023 0 Comments Free guy popcorn timeHowever, it’s going to be a long road for older-skewing titles as the headlines of delta and lambda variants continue. Either Respect holds like a rock, or with great audience scores like these, it overperforms in its home ancillaries. But there’s concern here about films geared at older crowds in the pandemic especially as we head into Q4 awards season. On one positive note, Respect, for an older-leaning movie turned in a higher start than Focus Features’ Stillwater which began at $5.1M, and held -45% in its second frame. That can’t be said for all moviegoing demos, in particular the older female crowd who didn’t show up in bulk to MGM/United Artists Releasing’s Aretha Franklin biopic Respectwhich despite a solid A CinemaScore did $8.8M in 4th place this past weekend. The key thing here to remember is that both Free Guy and Don’t Breathe 2 were propelled by the 18-34 demo, respectively at 50% and 63%, and that’s a crowd who’s been increasingly showing that they’re unafraid to head out to the cinema.
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